Background

    Shanghaimart has been the most professional textile & garments platform in China. Associated with the leading fashion industry associations like “China National Garment Association”, “China Departmental Store Association” and “China Fashion Week”, Shanghaimart has integrated the most powerful resources in the retail channel to form the most effective platform under the name of International Fashion Exchange (IFEX) which is committed to help overseas brands entering China market.

    IFEX is the gateway for international fashion companies entering the Chinese market whether it is for market expansion, product design or OEM product development. IFEX provides consulting services which includes strategic planning and brand marketing advices. It also presents effective and efficient customized business solutions services including Product Ordering Service, Showroom Service, Retail Sales Service, Brand Listing Service and Designer Agency Service.

    The overseas brand hall will be focusing on 100 overseas brands which have the intention to penetrate into the China market. The focus product categories of these overseas fashion brands includes apparel for women, men & children, shoes, bags, fashion accessories, etc. This special feature of overseas brands hall opens up great opportunity for local buyers and the development of the retailing market in China.